Jewellery shop, Loughborough

Wedding & Eternity Rings

Primo is able to draw on over 25 years of knowledge and experience in the jewellery trade to provide you with exclusive, precious jewellery made to order. 

We only make to order you exactly what you want, at very competitive prices.

Many people believe that having a ring made to order would work out more expensive than an ‘off the shelf‘ ring, however, we are confident that you will find our prices hard to beat. We have over 100 styles of ring in the shop and each of these can be made in the metal of your choice or the style adjusted to suit your requirements.

If you can’t find the ring you are looking for, simply bring your own design or contact us to discuss your particular requirements with our experienced staff.

Book an appointment now or contact us via email to get the design process started.

Jewellery shop, Loughborough

Engagement Rings

When it comes to asking that big question you want to know that the ring you choose is something special.

We can work in a number of different ways to ensure the ring you give says what you want it to say.

Although we have a selection of sample rings in stock, many of our customers want to provide an input into the final design, adding a personal touch to a special item of jewellery that stands out from the crowd.

This could be viewing a selection of loose stones, not limited to diamonds and then choosing the one you want to be set into the ring, or it could be a fully bespoke ring designed from an initial idea or sketch.  Bespoke designs require a little more time and forward planning but the results are always amazing.

We only supply good quality diamonds of a colour and clarity above that used by most major high street jewellers.  Many of the big names on the high street will provide their own certificate on the diamonds quality.  We order in diamonds to match your requirement and diamonds supplied by Primo that are over 0.25ct come with certification from a fully independent, internationally recognised diamond grading lab.

Budget is always a consideration and Primo pride ourselves not just on quality but on price. Our prices are competitive enough that we do see staff from other jewellery shops as customers!

The range of styles and choices available can seem bewildering and it can be difficult to know where to start.

To get a clearer view on how to proceed either give us a call or contact Rebecca for advice.

Appointments are available (and recommended) for those wanting to view stones or spend a little longer looking at design options.

Get 10% off when you buy both wedding rings until the end of July