Primo is a small jewellery shop based in the centre of Loughborough.
We aim to offer high-quality jewellery combined with value for money and great customer service.
With an inhouse workshop, we offer an exceptional service that means where possible your jewellery will be repaired on-site and not sent away.
We can draw on over 25 years of knowledge and experience in the jewellery trade to provide a range of quality services, but we specialise in bespoke, high-quality jewellery made to order.
We have been mystery shopped by the Platinum Guild International and listed as a recommended retailer since we opened in 2011.
To find out more on what we are able to offer please choose from the menu options at the top of the page or call us on 01509 267423 or see our Contact page
We are tucked away in Churchgate Mews in Loughborough’s ‘Heritage Quarter‘.
Located between the newly pedestrianised town centre and the Rushes shopping centre, this area of Loughborough is where you’ll find many of the town’s independent retailers and makes a refreshing change from the more prominent names found on just about every high street in every town!
Appointments are available for: Engagement, Wedding and Eternity Ring design and ordering, Bespoke Jewellery Design Service and the collection of existing orders.