As unique as you are!

Christmas & New Year 2019

Mon 23 Dec  10am - 5pm
Xmas Eve  10am - 1pm

Boxing Day CLOSED

27 Dec - 29 Dec  By Appointment Only

Mon 30 Dec - Thur 2 Jan  CLOSED
Happy New Year!

Fri 3 Jan - Normal Opening Hour

Opening Hours

Mon: Closed
Tues: Closed
Wed: Appointment only: until 7pm
Thur: 10am - 5pm
Fri: 10am - 5pm
Sat: 10am - 5pm
Sun: 10am - 4pm

Grain Milgrain Rings
cover image
Plain Group of 3
Plain Group of 7
Plain Group of 5
Plain & Diamond Group
Grain Rings

Primo is an independent, family run business situated in Churchgate Mews in the centre of Loughborough.

Our aim is to offer high quality jewellery at affordable prices along with great customer service. We strive to keep our prices highly competitive, even on our individual hand made items.    


We specialise in hand made Wedding, Eternity and Engagement rings.  With hundreds of design options to choose from we are sure you’ll find something to suit.

Primo offer a range of jewellery services including jewellery repair and a full bespoke jewellery design service, which includes dedicated design day


Primo are very proud to have been listed by the Platinum Guild International as a Recommended Retailer for 2011/2012, 2012/2013 and now 2013/2014.

Why not call into Primo to discuss your Platinum jewellery requirements.

Quick Contact Details

Tel: 01509 267423


For full contact details and location map see our 'Contact' page.