Crafting Unique Jewellery in the Heart of Loughborough

At Primo, we’re dedicated to offering more than bespoke creations. While our passion lies in designing custom jewellery pieces that capture your style, we also feature a range of handselected, ready-to-purchase items in our Loughborough shop. Whether you’re drawn to the bespoke experience or looking for that perfect piece to take home today, we provide quality and distinction in every offering.

Fine Jewellery




Latest Creations

Platinum engagment ring

Designed and handmade in our workshop on site. Just one of my favourite this year. Magical

Platinum and Diamond ring

Very unique ring set with stunning pear shaped diamonds

Gents Sapphire Diamond Platinum Band

The customer knew exactly what he wanted
Visit us in Loughborough

We specialise in high quality jewellery at affordable prices along with great customer service. With hundreds of design options to choose from we are sure you’ll find something to suit

Get 10% off when you buy both wedding rings until the end of July