Primo is an independent, family run business situated in Churchgate Mews in the centre of Loughborough.

Our aim is to offer high quality jewellery at affordable prices along with great customer service. We strive to keep our prices highly competitive, even on our individual hand made items.    

We specialise in hand made Wedding, Eternity and Engagement rings.  With hundreds of design options to choose from we are sure you’ll find something to suit.

Primo offer a range of jewellery services including jewellery repair and a full bespoke jewellery design service, which includes dedicated design day

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Primo are very proud to have been listed by the Platinum Guild International as a Recommended Retailer for 2011/2012, 2012/2013 and now 2013/2014.

Why not call into Primo to discuss your Platinum jewellery requirements.