Crafting Unique Jewellery in the Heart of Loughborough

At Primo, we’re dedicated to offering more than bespoke creations. While our passion lies in designing custom jewellery pieces that capture your style, we also feature a range of handselected, ready-to-purchase items in our Loughborough shop. Whether you’re drawn to the bespoke experience or looking for that perfect piece to take home today, we provide quality and distinction in every offering.

Fine Jewellery

Wedding
Rings

Eternity
Rings

Engagement
Rings

Latest Creations

Platinum and Diamond ring

Very unique ring set with stunning pear shaped diamonds

Gents Sapphire Diamond Platinum Band

The customer knew exactly what he wanted

New smokey quartz and diamond ring

Redesigning a single earring and a single stone ring into a new ring
Visit us in Loughborough

We specialise in high quality jewellery at affordable prices along with great customer service. With hundreds of design options to choose from we are sure you’ll find something to suit

We will be closed from Thursday 23rd May and reopen on Wednesday 29th May

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