Crafting Unique Jewellery in the Heart of Loughborough

At Primo, we’re dedicated to offering more than bespoke creations. While our passion lies in designing custom jewellery pieces that capture your style, we also feature a range of handselected, ready-to-purchase items in our Loughborough shop. Whether you’re drawn to the bespoke experience or looking for that perfect piece to take home today, we provide quality and distinction in every offering.

Fine Jewellery




Latest Creations

A very unique engagement ring

18ct Rose gold ring set with a centre oval diamond and sea glass bought in by my customers, cut to fit, for a very special ring

Designing a statement ring

My customers get to see drawings before they go ahead so all details can be finalised before I start the project.

9ct white gold rings

Bespoke rings made using new 9ct white gold and the customers stones from old but sentimental jewellery
Visit us in Loughborough

We specialise in high quality jewellery at affordable prices along with great customer service. With hundreds of design options to choose from we are sure you’ll find something to suit