As unique as you are
We are now taking appointments for bespoke jewellery, including Engagement, Wedding and Eternity rings.

Our aim is to offer high quality jewellery at affordable prices along with great customer service.

We specialise in quality, hand made jewellery at affordable prices. With hundreds of design options to choose from we are sure you’ll find something to suit.

Primo is an independent, family run business situated in Churchgate Mews in the centre of Loughborough.