Platinum Recommeded Retailer
Primo Jewellery very proud to have been listed by the Platinum Guild International as a ‘Recommended Retailer’ for 2013 – 2014. This involves us being mystery shopped by the Platinum Guild International and is only awarded to those retailers who possess the knowledge and expertise to advise on this rarest of precious metals.
“The Recommended Retailer Programme is a scheme set up by Platinum Guild International to identify and provide support to those retailers excelling as platinum stockists. Stores, generally with a minimum of 10% platinum stock, are visited by an anonymous mystery shopper, who appraises them against specific criteria including first impressions, merchandising, sales techniques and relationship building. Those jewellers that meet our standards then become PGI Recommended Retailers.“
Primo was also listed as a Recommended Retailer for 2011, 2012, 2013.