Primo Jewellery

As unique as you are!

Primo Holiday

We will be closed on the following days:

Mon 4 June - Fri 8 June

Mon 11 June - Fri 15 June

We will be open Sat 9th & Sun 10th May

Opening Hours

Mon: Closed
Tues: Closed
Wed: Appointment only: until 7pm
Thur: 10am - 5pm
Fri: 10am - 5pm
Sat: 10am - 5pm
Sun: 10am - 4pm

Wedding Fayres

More wedding fayre dates coming soon!

Primo jewellery will be exhibiting our extensive collection of ladies and gents wedding rings at the following wedding fayres.

We have a full range of traditional bands as well as shaped, diamond set and patterned.

All available in Yellow White Gold (9ct & 18ct), Palladium, Platinum or a mixture of metals.


Sunday Feb 5 2017   Link Hotel, Loughborough – 11am – 3:30pm

Sunday 12 Feb 2017  Quorn Country Hotel, Quorn – 11am – 3:30pm

Sunday 26 Feb 2017  Yew Lodge Hotel – 10am – 3pm

Sunday 26 Feb 2017 Prestwold Hall,  Loughborough – 12:30pm – 3:30pm

Sunday 19 Mar 2017  Quorn Grange Hotel, Quorn – 11am – 3pm

Sunday 19 Mar 2017  Brooksby Hall, Melton Mowbray – 10am – 2pm


Please note:  These wedding fayres are always very busy and well attended 

so during these events our Loughborough shop will be closed.

Bespoke Jewellery Design

Last week we were away on a training course for an exciting new jewellery design system that we will be using.
Using this system we will be able to work with customers to modify existing designs or even come up with something totally unique.

We will be offering customer demo’s in the very near future. We’ll be adding image galleries to the webpage to show what can be achieved, but until then keep an eye on our Facebook page and Twitter feed for some examples.  Always happy to get some feedback or hear your ideas for designs!


We already offer a number of options for the design of bespoke jewellery and this new system add to those options rather than replace them.    We will still be holding our monthly design days where customers can sit with the goldsmith and work on design options.  This system can help to visualise the design.





Platinum Recommeded Retailer

Primo Jewellery very proud to have been listed by the Platinum Guild International as a ‘Recommended Retailer’ for 2013 – 2014.  This involves us being mystery shopped by the Platinum Guild International and is only awarded to those retailers who possess the knowledge and expertise to advise on this rarest of precious metals.


Platinum Guild International

The Recommended Retailer Programme is a scheme set up by Platinum Guild International to identify and provide support to those retailers excelling as platinum stockists. Stores, generally with a minimum of 10% platinum stock, are visited by an anonymous mystery shopper, who appraises them against specific criteria including first impressions, merchandising, sales techniques and relationship building. Those jewellers that meet our standards then become PGI Recommended Retailers.




Primo was also listed as a Recommended Retailer for 2011, 2012, 2013.


Quick Contact Details

Tel: 01509 267423


For full contact details and location map see our 'Contact' page.