Primo Jewellery

As unique as you are!

Opening Hours

Mon: Closed
Tues: Closed
Wed: Appointment only: until 7pm
Thur: 10am - 5pm
Fri: 10am - 5pm
Sat: 10am - 5pm
Sun: 10am - 4pm

Hollowed out ?

When buying Engagement, Wedding or Eternity rings, turn it over and take a look underneath!
Is it hollowed out?

Many high street chains do this to cut down on costs by using less metal.

Doing this makes the ring weaker and much harder (if not impossible) to resize or repair in the future.



An often overlooked consequence of this is that it is also a great place for dirt and grime to quickly build up. We often see people who believe they are allergic to gold – in most cases, it is the build-up of dirt & moisture held next to the skin that causes the problem.

Far better to purchase a solid ring, which is much stronger and should present no problems when resizing and will not become a dirt trap.

So when looking at any ring you intend to purchase ….. start by turning it over!


Loughborough Fair 2017 – Opening Hours

Loughborough Fair is coming to town.

This is a busy event and always has an impact on access to town centre shops and parking.
Due to this Primo's opening hours will be as follows:
Sat 4 Nov 2017= 10am - 5pm
Sun 5 Nov 2017 = 10am - 4pm 
Mon 6 Nov 2017 - Thur 9 Nov 2017 =  CLOSED
We will be open again at lunchtime on Friday 10 Nov 2017.

Once we're back, keep an eye open for some fantastic pre-Christmas offers!


Wedding Fayres – Autumn 2017

Forthcoming Wedding Fayres ….

Primo jewellery will be exhibiting our extensive collection of ladies and gents wedding rings at the following wedding fayres.

Sunday 24 Sept 2017:  Link Hotel, Loughborough –

*Sunday 8 Oct 2017:  Quorn Country Hotel, Quorn –

*Sunday 8 Oct 2017:  Prestwold Hall,  Loughborough –

*Sun 8 Oct we will be showing at 2 very busy wedding fayres so our Loughborough shop will be closed on this day.

Sunday 22 Oct 2017:  Quorn Grange Hotel, Quorn –

Sunday 29 Oct 2017:  Brooksby Hall, Melton –


We have a full range of traditional bands as well as shaped, diamond set and patterned.

All available in Yellow White Gold (9ct & 18ct), Palladium, Platinum or a mixture of metals.




Primo Holidays

Primo Annual Holidays

We be closed during the following periods:


Monday 5 Jun 17 – Thurs 8 Jun 17Closed

Friday 9 Jun 17Open 11am – 5pm

Saturday 10 Jun 17Open 10am – 5pm

Sunday 11 Jun 17Open 10am – 4pm

Monday 12 Jun 17 – Thurs 15 Jun 17Closed

Then as per our usual opening hours.


During the above period appointments are available on the days we are open.

Late Evening Appointments

The recent addition of our Appointment Booking system has proved to be very popular, so we are making further changes.
We have extended our weekday evening booking hours on Wednesday, Thursday & Friday of each week.
On these days the last 1 hour appointment will be at 6pm

Mon & Tue – Closed
Wednesday – By Appointment ONLY  10am – 6pm
Thursday – Shop Open 10am – 5pm : Appointments available 10am-6pm
Friday – Shop Open 10am – 5pm : Appointments available 10am-6pm
Saturday – Shop Open 10am – 5pm : Appointments available 10am-4pm
Sunday – Shop Open 10am – 4pm : Appointments available 10am-3pm

Please be aware, customers are always welcome to call in any time we are open, either with or without an appointment.
However at certain times we can get busy (especially Sat & Sun), we are a small independent family company and an appointment will ensure that there is somebody free to see you when you arrive.  This is particularly useful if you are travelling or have limited free time.

Appointments are not normally required when calling in to collect your wedding rings once they are ready, unless outside normal opening hours.


Appointments Update


Our appointment booking system is up and running and proving quite popular with those traveling from outside Loughborough.

Often we find that it can take an hour or more to go through all the options when choosing your rings and although customers do not need to have an appointment booked when coming to see us, if you have one it does mean you can be sure that somebody will be available to see you when you arrive and avoids any queues or delays!

If you have an appointment and find you are unable to make it then there is a link in the confirmation email to automatically cancel, or you can give us a call if you no longer have the email. We’re always happy if you want to reschedule for another time.

If you find you are running late then a quick call can help us manage things to avoid a clash with other appointments.

Book yours  HERE


There will be a few changes coming to Primo over the next couple of weeks.  

The aim of these changes is to provide greater choice and flexibility to those customers looking to purchase Wedding, Engagement or Eternity rings.

A part of this will involve changes to our opening hours.  We know that when couples are looking for wedding rings they do this together and it is often the case that regular retail hours don’t match the times people have off together.   That’s probably the reason our Sunday opening hours have been so popular.  We are also seeing an increasing number of couples travelling from further afield to visit us.

To help ensure that we can give people the attention they need when looking for a ring they will be wearing for many years, we have introduced a new Appointment Booking system.

It is quick and easy to book an appointment online, or customers can call us to make one over the phone.   We understand that things can change from day to day and sometimes people find they can no longer keep appointment.    If that’s the case then we appreciate it if people could let us know that they wish to cancel or would like to re-book at a later date/time.

We have also changed our opening hours on Wednesday.   Wednesdays will now be by appointment only, with the last (1 hour) appointment available from 7pm.

More changes will be coming that will allow us to expand on our already huge range of ladies and gents wedding rings

Quick Contact Details

Tel: 01509 267423


For full contact details and location map see our 'Contact' page.