Welcome to Primo

Primo is an independent, family run business situated in Churchgate Mews in the centre of Loughborough. Our aim is to offer high quality jewellery at affordable prices along with great customer service. We strive to keep our prices highly competitive, even on our individual hand made items.
We specialise in providing a full range of wedding day jewellery, including hand made wedding rings, tiaras and jewellery for the bride and bridesmaids.
We have a bridal suite situated upstairs, where we offer an exciting selection of wedding, bridesmaid and flower girl dresses along with tiaras and wedding jewellery.
Primo offer a range of jewellery services including jewellery repair and a full bespoke jewellery design service, which includes dedicated design days.
For more information on what we can offer, please us the top menu or choose one of the options below.
| Rings | Primo Bridal Suite | Design & Repair |
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From our News & Updates page …
Bridal Suite Closed Sat 8 Jun
Please note that due to holidays our upstairs Bridal Suite will be closed on Saturday 8 June 2013.
Bookings for week commencing 10 June can be made by calling Primo on 01530 815367
Primo Jewellery will remain open as usual. [more]
Jewellery Repairs
Due to the goldsmiths workshop closing for holidays we will be unable to accept items for repair from Tuesday 28 May until Tuesday 18 June.
Last day for repairs = Tues 28 May. This will ensure items are repaired and returned before the [more]
Platinum Recommeded Retailer 2013-2014
Primo Jewellery very proud to have been listed by the Platinum Guild International as a 'Recommended Retailer' for 2013 - 2014
Platinum Guild International
"The Recommended Retailer Programme is a scheme set up by Platinum Guild [more]
StyleCreative
Here is a follow up to the London Photo Shoot from the very talented Upesh at StyleCreative , with some really nice comments about Primo Jewellery
Bridal shoots without Jewellery, especially wedding bands would look lost. So a big thank you [more]
Wedding Ring Appointments
Wedding Ring Appointments.
Due to increasingly high demand for our wedding ring services, we are now taking advanced bookings Wedding, Engagement and Commitment ring appointments.
An appointment is not absolutely necessary, but we know many [more]
London Fashion Shoot
Primo recently supplied a selection of tiaras, jewellery and accessories for a London Fashion shoot.
We are hoping to bring you some of the pictures from this shoot in the near future, however please take a look at the [more]
Free copy - Leicestershire Weddings Magazine
Call into Primo and collect your free copy of the Leicestershire Weddings Magazine (limited stock available) and take a few minutes to see how we can help you find the perfect wedding rings for your special day and every day afterwards!
Your [more]
Bridal Suite Closed Sat 8 Jun
Please note that due to holidays our upstairs Bridal Suite will be closed on Saturday 8 June 2013.
Bookings for week commencing 10 June can be made by calling Primo on 01530 815367
Primo Jewellery will remain open as usual. [more]
Primo are very proud to have been listed by the Platinum Guild International as a Recommended Retailer for 2011/2012, 2012/2013 and now 2013/2014.
For more information on buying Platinum jewellery please see the Platinum Guild Internationals information and advice leaflets: Platinum Advice.
Then call in to Primo to discuss your Platinum jewellery requirements.
Primo Jewellery, 3 Churchgate Mews, Loughborough, LE11 1TZ
Tel: 01509 267423 Email: primojewellery@gmail.com