As unique as you are!

Opening Hours

Monday: Closed
Tuesday: Closed
Wednesday: 10am - 5pm
Thursday: 10am - 5pm
Friday: 10am - 5pm
Saturday: 10am - 5pm
Sunday: 10am - 4pm

Quick Contact Details

Tel: 01509 267423


For full contact details and location map see our 'Contact' page.

 Primo is an independent, family run business situated in Churchgate Mews in the centre of Loughborough. Our aim is to offer high quality jewellery at affordable prices along with great customer service. We strive to keep our prices highly competitive, even on our individual hand made items.    


For more information on what we can offer, please use the top menu or click one of the images below..


Wedding & Eternity RingsEngagement RingsBespoke Design
RingsEngagement RingsDesign
Jewellery Repairs

We specialise in providing a full range of wedding day jewellery, including hand made wedding rings, tiaras and jewellery for the bride and bridesmaids.

We have a bridal suite situated upstairs, where we offer an exciting selection of wedding, bridesmaid and flower girl dresses along with tiaras and wedding jewellery.

Primo offer a range of jewellery services including jewellery repair and a full bespoke jewellery design service, which includes dedicated design day

Winter Sale!

Winter Sale!   Big savings on sterling silver necklaces, pendants, earrings, bangles & bracelets   [more]


Primo are very proud to have been listed by the Platinum Guild International as a Recommended Retailer for 2011/2012, 2012/2013 and now 2013/2014.

Why not call into Primo to discuss your Platinum jewellery requirements.